Case Study

Call: +44 (0)23 8098 8890

Case study posted 6th June 2019

Video Encoder Development: Ultra-Low Latency H.264

Client: world leading telecoms supplier

Client outcome: Full on spec and on time delivery


Based on a prototype algorithm and previous product, ITDev developed a new market leading low-latency video compression solution for our client. This development project involved embedded software, DSP and FPGA implementation as well as a detailed knowledge of video, audio, broadcast and networking standards. 


The client wanted to address a market requirement for a high efficiency, low latency video encoder. Although the client had a large in-house development team, their efforts were focussed on other products. They had an initial PC-based model of the algorithm they wished to implement and approached ITDev for assistance. 

  • Urgent market requirement 
  • No available internal resource 
  • Algorithm to be implemented 

The product was to be implemented as a licensed feature on one of the customer’s existing H.264 products. The product already had an extensive feature set, much of which needed to be maintained in this new low latency mode of operation. 

Key Issues

The client’s concern was exposing their product’s core intellectual property to a third party. They needed a supplier they could trust. Having built a strong relationship with ITDev over many years, they had the confidence to entrust us with this high-value differentiating IP. 

From a technical standpoint, there were several key issues to overcome. Although their new algorithm would reduce the latency of the video path, ITDev also took ownership of identifying the changes required to the audio and ancillary paths that were also needed to allow the overall system latency to meet the requirements. Extensive changes were required throughout the design including to rate control, RDO (rate distortion optimisation), audio and ancillary sections. 

To implement these changes and new algorithms, a range of skills were required, including FPGA, DSP and embedded software development, all of which ITDev has extensive experience in. Once we had implemented the new video compression algorithm, we were able to perform more thorough testing than had been possible with the client’s original software model. This revealed algorithmic problems with rate control buffer management. Having identified these issues, ITDev proposed a set of solutions to the client’s algorithm team, before agreeing and implementing the required changes. 

  • Trust with core IP 
  • Skills: FPGA, DSP, firmware and embedded Linux 
  • Algorithm development, implementation and testing 

ITDev Contributions

ITDev provided a team with experience in video, audio & ancillary processing using FPGAs, DSPs, firmware and embedded Linux working under a flexible contract.  

We worked closely with the client’s algorithmic team to resolve their initial buffer management problems. Taking full ownership of the production code changes, we implemented the new algorithm, control & licensing on the product. We optimised the video, audio & ancillary paths and features to achieve a critical path within the target latency. We evaluated the encoding performance, standards compliance and latency of the product. We used test automation to ensure optimal test coverage and repeatability and delivered the test scripts to the client along with the design. 

Throughout the project, the ITDev team provided a continuous view of progress via regular meetings, email progress reports and live status visibility through the ITDev Client Portal. This ensured clear communication, giving the client confidence in our approach and delivery dates and allowing them to schedule the associated system tests, product release and marketing activities. 

  • Experienced and highly capable team FPGA, DSP, firmware and embedded Linux 
  • Flexible contract 
  • Collaborative algorithm refinement 
  • Independent implementation on target platform 
  • Thorough testing and evaluation of the solution 
  • Open communication and management through ITDev Client Portal 

Client Benefits

ITDev delivered a fully tested and working release of FPGA, DSP, firmware and software code to the client. The system latency and performance of this new code met all of the requirements and the product was quickly brought to market. This consolidated the client’s leading position in the market, providing a valuable differentiator from competing products.  

The client was very pleased with project outcome, scoring ITDev 100% across the board in their next feedback survey, which confirmed we had delivered a first-class service.  

  • Fully tested, working release 
  • Fully met requirements 
  • Timely to market 

ITDev has a reputation for developing strong, long-term relationships with its clients. We’re delighted to report that we’re continuing to support this client with their ongoing development through a flexible rolling contract. 

IET Enterprise Partners logo

Latest Blog Posts

Our product development process
Posted 24th September 2021, By Steve W
In his first in a series of blogs addressing the product development process, Steve looks at how to avoid the pitfalls ...
An empty office and desserted Science Park
Posted 29th January 2021, By Jon O
Having started 2021 much as we ended 2020, we thought it would be good to look back to before the pandemic and reflect on how the year turned out against ...more
Higher level testbench reusing lower level components
Posted 5th January 2021, By Tom J
ITDev recently engaged with an ASIC design company. This blog outlines our verification strategy, and how our knowledge of UVM allowed us to achieve high test ...more
Ladybug in sight
Posted 3rd August 2020, By James H
If debugging a Linux driver is bugging you, this 'how to' guide explains how to approach this using the function tracer within ftrace to find out what’s going ...more

Latest News

Variety is the spice of life
Posted 15th July 2021
The newly re-modeled cafe on the Science Park has put us in a culinary mood but keep on reading and you'll see there's another reason why we chose a spice rack ...more
Supply chain management
Posted 7th June 2021
Recent activities in May include focusing on a number of product development enquiries, helping an aerospace client with support issues and starting ...more
Deep tech
Posted 10th May 2021
News this month includes details of further engagement with our client on Android audio device driver development and a new partnership with the world’s first ...more
SKA at night
Posted 31st March 2021
As our work tends to focus on ‘technologies’ rather than ‘markets’, it’s normal for our portfolio of projects to cover a range of industries.